PLANNING: Own target audience profile

Male target audience profile:

Name: Steve Matterson

Location: Surrey (Rural area)

Age: 22 years old

Class Middle/Working class 

Occupation: Phone operator (Call center) 

Personality: A left wing man with some reserved/unpopular opinions. A bit of a 'Lad'

Hobbies and interests: Sports (mainly football and rugby) a Cheeky Nandos with the lads and military practice 

Brands they consume:  Topman, Sainsbury's, Nandos, Amazon



Media they consume:Netflix, YouTube, Television, Horror movies   

Female target audience profile:

Name: Rosie Wright

Location:London (City/urban area)

Age: 26

Class:Working class

Occupation: Retail worker

Personality:Quirky, slightly emo, introvert 

Hobbies and Interests:Shopping, watching horror movies and going to gigs

Brands they consume: H&M, Hot Topic, Urban Outfitters 

Media they consume: Kerrang magazine, American Horror Story, Doctor Who, Rolling                                              Stones Magazine