Wednesday, 14 October 2015

RESEARCH - Target Audience own research

An audience is essentially the consumer of the product. This means the viewers and listeners of the movies.
A target audience is a smaller group of people with similar preferences and characteristics that the product is actually aimed at.

It is very useful for films to have target audiences because film producers want their film to get the most amount of views to make the biggest profits. This is best achieved when conventions are used for specific people to get them interested in the first place to the movie. Target audiences preferences also help making decisions of what to or not to include because it is all based around them.

I conducted a survey to find out what movies people liked and what genres they liked. The results are on this website:

This shows Action was most liked and Documentary was least liked.















A few results that I found I made into a graph, for example the favourite genre came up as:
I also conducted 4 interviews, 2 16 year olds and 2 over 50’s. I edited them into one video:


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